selvedge.
Concept / Profile
The origin of the word, “selvedge" is said to be from “self” and “edge”.
Associated with the image of these words, We think of an independent &
positive woman as the model for selvedge bags.
Constantly expressing “NOW” , we would like to produce bags people
intuitively “WANT” .
Our bags are meant to make women feel “RIN (Ciassy and dignified)”.
selvedge. designer Riyo Midojima
Designer Profile
Riyo Midoujima
While living in England, Riyo took frequent trips to
the market. It was during these trips that she realized
the attractiveness of leather bags and brass materials.
This experience led her into the world of bag making.
Returning back home, she jumped into the bag industry
to start on-the-job training. After mastering pattern,
sewing, and design of bags, she began making samples
for famous domestic and overseas brands. In 2003, she
launched her bag brand “Selvedge.” and started introducing
goods at exhibition in Paris from her second season.